OBJECTIVE
For this project, the task was to create an advertising campaign for ONNIT protein bars. The first step was to come up with a memorable tagline, followed by the design of a bus shelter and billboard ad. The main idea was to develop an overall concept of how to position the product in order to create an emotional connection with the target audience.
SOLUTION
The ONNIT protein bars are the perfect solution, no matter what your diet strategy is. Three different taglines were created for three different flavours of protein bars “Awaken the athlete inside you,” “Awaken the dreamer inside you” and “Awaken the adventurer inside you.” The main goal of these taglines was to call the viewer for an action. Following, each tagline was colour-coded with vibrant colour and combined with a desaturated motion photography to keep the focus on the text and create an emotional connection with the target audience.
